Jul 30
We all are in search of the silver bullet that will put our business on autopilot and the only thing we have to do is to cash the checks. Aren't you looking for this as well? Isn't this the reason why you're actually reading all these articles, including this one? You're hoping to find the one tool, the surefire method, the hidden trick or the magic system that will make your dreams come true. Once again I have to disappoint you. There is no such thing as a silver bullet that will magically run ...
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Jul 27
There is a concept in business that we marketers call the confidence gap. The confidence gap is defined as a potential customers inability to determine whether the products or services of a given company are any better, different, or worse than the competition's. The confidence gap exists in every imaginable industry and in most cases the gap is growing wider all of the time. Case in point: go to the yellow pages and look under the roofing section (or any section for that matter) and see for ...
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Jul 25
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If a logo is the company spokesman, how much is it really worth? Cheap logo designs are all over the Internet - logo designs under $150! $99 logo designs, $75 logo designs, $49 logo designs and even lower! You will ...
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